How do I create a trackable link?

Note: The navigation to reach this page may be different based on your version of Mindmatrix.

First to go to "Manage" > "External Tracking" > "Links".

Click “Create” to create a new trackable link.

Track Links Options:

A. Track Media

B. Track Link

C. Enter Link Tracking Display Name

D. Enter Link Tracking Description

E. Add Search Filter Tags

F. Mark link as belonging to a company and/or partner organization

G. Add gallery thumbnail image

You can either choose to enter the URL that you would like to track or you can choose an asset for the Bridge platform to track. When you have made your selection, click "Save". 

This will bring up a trackable link for you to copy and paste for use.  When you are finished, click “Copy”.

You can retrieve this code at any time using the "Trackable Code" hyperlink.

Enhanced Sharing Options for Tracking Links on External Links Page

Overview

A significant enhancement has been introduced to the External Links page for Tracking Links, providing more robust and granular sharing options. This update empowers users to control access and collaboration more effectively, improving visibility, collaboration, and data governance across the platform.

Previous Limitation

Previously, tracking links could only be shared with:

• Public Company

• Public Organization
  
  

This limited the flexibility of audience targeting and access management.

New Sharing Capabilities

A new “Sharing” tab is now available when configuring a tracking link. This allows users to share links with a broader range of entities, including:

• Individual Users

• User Groups

• Organizations

• Organization Groups

• Companies

This enhancement enables more targeted and secure distribution of trackable links.

Permission Levels

When sharing a tracking link, administrators can now assign specific permission levels:

Permission Type	Description
View	Grants recipients the ability to view the link only.
Edit	Allows recipients to modify tracking link settings.
Delete	Permits deletion of the shared link.
Owner	Full control including edit, delete, and the ability to re-share the link.

These permission levels ensure proper governance and accountability when multiple users or teams manage shared content.

Use Case Examples

• Marketing Teams can now share campaign-specific links with user groups or company divisions, limiting access based on role.

• Partner Managers can share performance-tracking links with specific partner organizations while retaining edit rights.

• Admins can delegate access and control without compromising the integrity of the shared assets.
  
  

Conclusion

This update dramatically improves the flexibility and security of managing tracking links. By enabling detailed permission controls and sharing with various user entities, teams can collaborate more efficiently while maintaining full oversight of link usage and settings.

External Link Sharing - Permission-Based Send and Copy Options

 

A new enhancement allows users to send or copy external links based on the permissions configured in their role. This provides administrators with granular control over how external links are shared, ensuring link distribution aligns with each user's role and responsibilities.

This functionality is controlled through the Link Tracking permission available under the Marketing Functions tab in Role Management.

 

Key Highlights

• Link sharing options are governed by the LinkTracking permission in Role Management.

• The Send option becomes available at the View permission level or higher.

• The Copy Link option requires Create or Delete permission levels.

 

Configuring Permissions

To configure link sharing permissions for a role:

1. Navigate to Role Management.

2. Open the desired role.

3. Under the Marketing Functions tab, locate the LinkTracking permission.

4. Configure the permission level based on the functionality you want to provide.

 

Permission-Based Access

Send External Links

If the Link Tracking permission is set to View or higher:

• The Send option can be enabled.

• Users can send external links that have been shared with them directly through email.

Copy External Links

If the Link Tracking permission is set to Create or Delete:

• The Copy Link option can be enabled.

• Users can copy the external link directly and use it wherever required, such as emails, documents, websites, or other communication channels.

 

Permission Level Summary

• View or higher – Enables the Send option for sharing links via email.

• Create or Delete—Enables the Copy Link option for direct link copying and flexible distribution.

 

Benefits

• Provides role-based control over external link sharing capabilities.

• Allows administrators to differentiate access levels between sending and copying links.

• Supports controlled link distribution aligned with organizational governance policies.

• Enables flexible link usage across emails, documents, websites, and other channels for authorized users.

• Maintains link tracking integrity by managing who can distribute links and how.

 

Conclusion

The permission-based external link sharing enhancement gives administrators precise control over how users distribute trackable links. By tying the Send and Copy Link options to specific LinkTracking permission levels in Role Management, organizations can ensure link sharing follows appropriate governance while still providing flexibility for users who need broader distribution capabilities.

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