
When building or editing a Playbook, you can now create a new asset directly from within a Playbook step and add it to that step — without leaving the flow.

Users must have the Media Template permission set to Create or Owner in their role.

In the Step Action Type, when selecting Internal Assets, a “Create and Add” button will appear.
Similarly, for Embedded Asset Action Type, the “Create and Add” button is visible when selecting:
Web Assets
Web Banners

Navigate to a playbook step or embed asset option.
Select the asset type (e.g., Internal Assets, Web Assets, Web Banners).
Click the “Create and Add” button.
Create the asset within the provided interface.
Once created, the asset is automatically added to the selected step or embedded area without the need for manual selection.

A/B testing assets for specific steps
Rapid fixes to broken or outdated content
Creating step-specific personalized banners

No switching modules or tabs
Streamlined Playbook setup
Enables real-time, contextual content creation