How do I review an email drip campaign report?
In September 2019, we added updated drip campaign reports. This article reviews the stats available in this new version of the report.
It is possible to to personalize navigation menus within Mindmatrix software. If you are unable to navigate to the correct page, contact your platform administrator.
To view the report of a particular drip under your account go to Manage > Campaigns > Drip (Lead Nurturing).
2. Click on the “Report” option of the required drip.
3. You can also view the report by clicking on the drip then Views > Report.
4. To view the report details, scroll down the window.
Total Contacts - the number of contacts added to the drip
Active - all contacts currently viable and waiting to receive campaigns
Hot/High - any contacts with hot or high interest levels within the drip
Emails sent - the number of emails sent to contacts within the current drip
Bounced - the number of contacts bounced within the campaign (this includes soft and hard bounces)
Unsubscribed - the number of contacts that unsubscribed from emails
Opened - the number of contacts that opened any email with the campaign
Open rate - the overall percentage of emails opened
Links clicked - the number of links clicked by contacts
Click through rate - the unique click through percentage average of all emails
5. To get a detailed report of “Contacts Waiting” or “Open (Open Rate)” click on the number displayed.
Contacts Waiting: Waiting Contacts refer to contacts that have been sent an email.
Condition 1: If the “Contact Waiting” number is “0”, the email has been sent to the contact.
Condition 2: If the “Contact Waiting” number is “1”, the email is not yet received by the contact.
Open (Open Rate): Open rate refers to total number of emails opened by the contacts.
These metrics can provide a good overall picture of the effectiveness of your drip campaigns.
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