How do I unsubscribe a contact?
- Unsubscribing contacts will remove them from your Daily Report for email opens and prevent them from receiving emails or text messages from you again.
- Unsubscribing is the best way to ensure that a contact never receives an email from you again and is even better than deleting because they will be added to an internal list of banned email addresses for your User account.
Next, search for and click on the contact you want to unsubscribe.
Click the “More” drop down menu and go to the “Report” section.
A new user interface has been introduced for contacts who choose to unsubscribe from marketing emails. The updated unsubscribe page captures the reason for unsubscribing, providing administrators with valuable feedback to better understand recipient preferences and improve future email communications.
Contacts are presented with a redesigned unsubscribe page when opting out.
A list of predefined reasons is displayed for selection.
Selected reasons are visible to administrators in the Unsubscribed folder.
When a contact receives an email and clicks the "Click Here to Unsubscribe" link, they are redirected to the new unsubscribe page.
The page displays a list of predefined reasons for unsubscribing, allowing the contact to select the option that best describes their reason. The available options are:
Emails are sent too frequently
I never signed up for these emails
The emails are spam and should be reported
Other
If the contact selects Other, they must provide a reason before submitting the unsubscribe request.
Viewing Unsubscribe Reasons
Administrators can review unsubscribed contacts and their selected reasons by following these steps:
Navigate to the Contacts page.
Open the Unsubscribed folder.
The Unsubscribed folder displays all contacts who have opted out of receiving emails, along with the reason they provided during the unsubscribe process.
Provides actionable feedback on why contacts are opting out of communications.
Helps identify issues such as email frequency or unrecognised sign-ups.
Surfaces spam complaints so they can be addressed promptly.
Captures free-text detail through the Other option for reasons outside the predefined list.
Centralises unsubscribe reasons in the Unsubscribed folder for easy review.
The redesigned unsubscribe page turns a routine opt-out into a source of useful feedback. By capturing the reason each contact provides and making it visible to administrators in the Unsubscribed folder, organisations can identify patterns in recipient preferences, address spam concerns, and refine their email communication strategy over time.