Overview:
Business plans define the operational strategy of the partners in accordance with the overall strategy of the company. Established for each partner, each of the business plans determines the sales, marketing, and training objectives in alignment with the business objectives of the company. As an essential tool for managing partner networks, it allows companies to monitor and measure performance and take the necessary actions to support the partners towards success. With a co-constructed business plan shared with each of the partners, the indirect sales ecosystem gains coherence and synergy in the actions to be carried out.
What types of users can use business planning?
This functionality can be used by admins, channel managers, and partner admins to create a co-planned strategy to enhance the growth of the partner by setting goals, having different tiers, and assigning tasks to attain the goals.
Key components of business planning
The following are two key components of a business plan:
Business objectives/goals partners are supposed to achieve across marketing, sales, certifications, etc.
Tasks the partners need to complete to meet or exceed the business goals set forth by the business.
In addition, the business plan dashboard allows partners to visualize their overall tier status and a detailed overall partner scorecard.
Partners can easily see from their dashboard the business goals where they are exceeding expectations, meeting expectations, and falling short.
The overall score will be displayed in the gauge chart, averaging the score of all the categories or separate triggers set for an overall score. The daily/weekly trend of the overall score will be displayed next to this.
The goals for the organization can be viewed from this section.
Organizations can view expected goals across different categories, such as sales, marketing, MDF, and certifications, and update their actual results. The actual results can be entered manually by a partner or could be updated from a third-party application integration (i.e CRM. ERP, ). The Mindmatrix platform provides complete flexibility in supporting this. An important part of goal design is understanding what data is going to be provided by a partner and what data set is going to be from applications.
The goal value for the current period can be provided by the user.
The displayed channel manager(s) details will be provided in the last section:
If tier management is enabled, then the current tier/level is displayed along with the goals from the tier and their status for the organization in the stat rings. The progress towards the next tier/level will be displayed next to this. There will be a collapsible section for displaying the requirements for various tiers/levels. When expanded, it will display the details.
Below this the individual category score will be displayed for the current period.
Clicking on the category will provide the sub-categories and their score as well as the tasks set for the category.
The user can update the business info for the organization based on their permissions.
This data can be used in the current business plan or to update the overall partner score.
The last section will be the tasks assigned for the organization by the manager or the user.
The user can create their own tasks for different goals.
Based on the actions taken, the user will update the task status by editing and providing more details.
The manager can view the business planning report for all the organizations.
They can also view the progress of individual organizations and approve the goals set by the organization for the period.
The manager can create new tasks for the goals for the period and assign them to different organizations.