Mindmatrix recommends using your own real email address to send emails, whenever possible. A common mistake made by many users is assuming that any info@ or news@ - depersonalized email address - will do. In fact, these can serve as triggers for savvy recipients that know to block these types of depersonalized addresses.
Why should I use my own email address or an email address of a sales or marketing rep?
1. Emails will receive a better response rate if they are associated with a person. Recipients are more likely to open the email in their inbox.
How does the email address I am using affect the turn around of my sales process?
2. As they nurture leads through the sales process they will want a familiar name or face associated with the content. Prospects will be more likely to respond and convert when they recognize a person.
What happens if I use an email address from the "banned list" for my account?
3. If they use an email address from our disallowed list- their emails are more likely to never make it past a spam filter because IT administrators know that these are marketing emails. Most IT admins know to automatically mark these types of emails as spam.
The following role-based email addresses are not allowed for use to send emails from:
As a best practice, you should use a real email address connected to an inbox. If you use a distribution list, a role-based email address, or an email address that is not real, your emails are more likely to go to spam. Even using companyname@ is not recommended.