What are Opportunities?

What are Opportunities?

Opportunities can be a great addition to your sales and marketing strategies. The article below details how your team can approach and implement using Opportunities and why they are important.

What is an Opportunity? 
  1. An Opportunity happens when a contact has been given some form of proposal for a product or service, but has yet to become a closed deal. 



How can Opportunities help Sales:
  1. Give greater insight into the success of sales efforts
  2. Improve accountability with frequent check-ins and conversations around Opportunities
  3. Improve strategy by reviewing the outcomes of conversations and what messages resonated with leads and prospects

What you should be reviewing on a monthly basis regarding Opportunities:
  1. Why were opportunities lost?
    1. What can you do to address the loss?
    2. How much labor time did you spend on the loss?
    3. How many touchpoints did you have with this Opportunity?
    4. Was it a sales qualified lead?
  2. Why were opportunities won?
    1. How much revenue will they be bringing in monthly?
    2. Is this a break fix/time managed customer, or a managed services customer?
    3. How much labor time did you spend on the loss? Was the dollar amount in labor more than the revenue?


You can learn how to create an Opportunity in our article, “How do I Create a Custom Opportunity Submission Form?”

and about reviewing reporting for Opportunities in our article, “How do I review reports on opportunities?”