How is my Mindmatrix account prepared to manage requirements that mandate capturing consent of contacts?
For users sending emails from Canada, and other regions mandating consent of contacts prior to receiving emails, Mindmatrix software comes with multiple features to help you remain compliant.
Sending to contacts in Canada? Learn more about CASL click here.
Double opt-in for landing pages
You can enable double opt-in for landing pages by setting up the process yourself, or emailing support@mindmatrix.net. Before clients can be emailed marketing emails from Mindmatrix software, they will need to complete a form shared on your website or social media, and then click a link to opt-in from their inbox.
You can then only attach lists to your campaigns that contain double-opt in contacts.
Record consent
You have the option to record consent on the contact record of contacts or leads in Mindmatrix. You can find this optional field in the contact record and setup or ask that campaigns are only sent to those contacts with this box checked who are also subscribed to receive emails from you.
Please note that you will need to ensure any email campaigns running from your account have settings adjusted so they do not send to contacts unless both the subscribe and opted contact boxes are checked! If this is not done, contacts will still be sent marketing emails. If you have a CRM integration and want to sync this data into Mindmatrix, make sure you adjust smart lists and any email campaigns to only send to those contacts. As a best practice, we even recommend only syncing those types of contacts into Mindmatrix to keep your database clean.
Strategies for adding contacts that are opted-in
Below are strategies you can use to add opted-in contacts to your account.
Use landing pages to capture new contacts or to update contact consent settings
You can share a landing page on social media, your website, or at an event to gather the consent of contacts for email campaigns.
In-person consent or consent over the phone
You can verify consent with contacts over the phone or in-person before adding them to an email campaign. You just need to be sure that you've recorded this in writing and shared this with the individual. For example, you can send them a personal email to confirm that they agree to receive marketing emails from you.
As a best practice, we always recommend documenting this consent in writing from the individual where they've agreed to receive the marketing emails before adding their contact to your database. If you are unsure, you can send them a link to the double-opt in sign up form which will allow them to automate the process.
Unsubscribe contacts or leads when they request it
Mindmatrix will automatically unsubscribe contacts that click the unsubscribe link in marketing emails. You can also unsubscribe contacts that reach out to you personally and request to be unsubscribed.
If you have any questions or concerns about these features or how to enable them on your account, email our team at support@mindmatrix.net
Related Articles
California's Consumer Privacy Act and Mindmatrix
Getting Started: Preparing for California’s Consumer Privacy Act enforcement Starting in January 2020, the California Consumer Privacy Act (CCPA) goes into effect. In this article, review your responsibilities as a client of Mindmatrix and as a ...How do I import Contacts?
It is possible to personalize navigation menus within Mindmatrix software. If you are unable to navigate to the correct page, contact your platform administrator. Posted by The Team at Mindmatrix on 08 September 2015 08:26 AM Before you begin, please ...How do I delete contacts?
There are two ways to delete contacts from your account. Method A (Deleting a single Contact entry): Method B (Deleting one or more Contacts): Method C (Bulk Deleting Contacts): The bulk delete functionality has been enhanced. Earlier, only contacts ...How to Delete Accounts from Account Lists?
How to Delete Accounts from Account Lists? The Mindmatrix Bridge platform provides the ability to delete accounts directly from the Account List Preview page. Administrators can delete individual accounts, bulk delete multiple accounts, and ...Tab Visibility Control on Contacts and Accounts Pages
Introduction and Overview Super Admin users can now control the visibility of tabs (folders) on the Contacts and Accounts pages for users within the current company. This enhancement allows granular control over which folders are visible to specific ...