How can I prepare contacts for CCPA or other privacy acts?

How can I prepare contacts for CCPA or other privacy acts?

Make sure that you familiarize yourself with any privacy acts impacting the region of contacts you send marketing emails. Certain privacy acts such as CCPA or GDPR are based on the residency of the contacts you market, and not the physical location of your business. Before you deploy any marketing campaign, make sure that you only opt-in contacts that have expressed consent to receive marketing emails about your business and services.
In addition, take special care to familiarize yourself with any additional regulations you are obligated to comply with in order to safe guard the privacy and security of your contacts, as well as maintain a record of their consent.

Below are steps we recommend you take to update your list prior to marketing to any contacts that may be residents of California. To prepare for CCPA we recommend you start by:
Reviewing and cleaning your lists of any non-consenting contacts
Emailing contacts to make sure you captured their consent to receive marketing campaigns
Preparing to delete any contacts that are residents of California
Ensuring you understand how to unsubscribe any contacts that are are residents of California

In accordance with the steps listed above, here are resources you can utilize to update your contact database:
  1. How do I export contacts, lists and accounts?
  2. How do I import contacts? (To update records)
  3. How do I enable a privacy policy for my website tracking code?
  4. How do I unsubscribe a contact?
  5. How do I delete a contact?
  6. How do I add a privacy policy to a landing page?
  7. California's Consumer Privacy Act and Mindmatrix

    • Related Articles

    • California's Consumer Privacy Act and Mindmatrix

      Getting Started: Preparing for California’s Consumer Privacy Act enforcement  Starting in January 2020, the California Consumer Privacy Act (CCPA) goes into effect. In this article, review your responsibilities as a client of Mindmatrix and as a ...
    • How do I import Contacts?

      Before you begin, please make sure that your contact lists are in a CSV using one of the templates here: How do I send contacts to support? (Advantage or Concierge Only). Once you have your CSV saved, you are ready to import contacts.  Importing ...
    • How do I enable a privacy note on my website tracking code?

      Displaying a privacy note can be a helpful tool to help you maintain compliance with standards enacted by both GDPR and the CCPAA (as of Nov 2019). This article will detail how to enable this for an existing tracking code. First, contact an ...
    • How to export all contacts?

      There are two ways to export all the contacts: 1) Contacts Section, 2) Smart lists. Both the ways are mentioned below in detail with screenshots. Please feel free to reach out to for any assistance. 1) Exporting all contacts ...
    • How do I remove inactive contacts?

      Posted by The Team at Mindmatrix on 07 July 2017 04:56 PM What is an inactive contact? An inactive contact is a contact that has never opened an email.  A contact can be considered inactive for a few reasons: The contact has not opened an email The ...